València Ambassadors Club

The Valencia Ambassadors Club programme includes activities planned by MICE professionals for a group of people and entities who are relevant in their professional field, in order to get them involved in increasing the city's visibility and making it attractive to the congress and incentive industry. The programme currently has more than 60 members.


  • Strengthen the València brand as an attractive venue for congresses and incentives
  • Work to increase the amount of applications
  • Improve the conversion ratio of applications
  • Promote ambassador networking
  • Raise awareness of MICE activity in various production sectors


Who selects the ambassadors?

Ambassadors are selected by a committee made up of one representative of each of the following: Valencia Conference Centre, Feria Valencia, Polytechnic University of Valencia, University-Business Foundation of the University of Valencia (ADEIT) and València Convention Bureau.

This committee assesses and selects candidates and deals with loss of status requests for justified reasons.

Who can be a city ambassador?

Ambassadors must be professionals of national and international renown (from the academic, professional, business or scientific world, or a member of an association), and who have some sort of connection with the city of València.

They must also possess leadership skills in their professional field, the ability to influence, and good speaking and communication skills (also in English). Ambassadors must be dedicated to the city and passionate about Valencia. Their work must be altruistic, and they must have a proactive attitude to attract MICE tourism to the city and be aligned with the committee's goals.


What our Ambassadors of Valencia say

Image placeholder
Vice-president of SERAM
Pre-meeting President ESGAR 2023
Organised at the Valencia Conference Center
WATCH VIDEO Asunción Torregrosa Andrés
Image placeholder
President of the Organizing Comittee GEOSTATS 2016
Organised at Universitat Politécnica de València
WATCH VIDEO Jaime Gómez Hernández
Image placeholder
CO-DIRECTOR EURO 2018 29TH European Conference on Operational Research
Organized by ADEIT Fundación Universidad - Empresa. Universitat de València
WATCH VIDEO Ramón Álvarez-Valdés Olaguibel
Image placeholder
Director of IGARSS 2018
International Geoscience and Remote Symposium
Organised at Feria Valencia
WATCH VIDEO José Moreno Méndez


Image placeholder
Discover the València Convention Bureau team
Image placeholder
Organize your event
Image placeholder
Become a member of the València Convention Bureau program